The liberation from PR 1.0

For how many decades did this work out fine?

You wrote a press information taking into consideration all your favorite corporate messages (filter 1); you obtained permission from your bosses (filter 2); you distributed it and gained releases in a few key media; the reader took politely notice not having any alternative at his disposal.

So was PR 1.0.

It is superannuated, almost.

The addition of even more media and channels to the many we already have got is forcing us to think twice. Your target groups do no longer wait for your gift of information. The usual top down way of communication is getting increasingly inefficient because of the interaction and self-determination as being supplied by the new media.

Empathy for the target groups

To find an answer, is the job of public relations. The instruments are given, but not everything is all in the same way purposefully and effectively. Public relations efforts might complete marketing efforts. Nevertheless, its true strength is the empathy for the target groups, is finding, defining and supporting topics that are relevant to them and to the society. Acting like this, public relations can gain sympathy and confidence and can make various stakeholders support issues. Thus it sharpens the profile, sets an agenda and maintains the reputation.

Are you willing to try?

We support you with creating and implementing of agenda setting projects. Right from the start we provide analysis, advice and creative suggestions. We do not understand ourselves as mere fulfiller of supplies and services. Public relations is always a process of reflection and requires further development. That is why we are consulting partners.

It takes more than the click of a mouse to create PR with an impact. When you address the public, you are putting yourself on the line: Sparking debates about your intentions and messages, letting yourself be seen, judged and possibly criticized by others. But if you go for it, you can move the entire world.