A fair deal
There is something we can’t do: We are not humble drudges. But neither we are pseudo-creative phony’s just looking out for our own desires. Public relations require a process that places a premium on trust – from both the client and the external partner. We respect the views and opinions of our clients and are prepared to face objective and factual criticism. In the same way that our clients expect the best possible results from us, we require cooperation and a commitment to the task at hand.
2p.jf was founded in 2008 by journalist and PR consultant Jörg Führer. Previous to launching the company, he held numerous positions in the communications and PR industry, including journalist, chief editor, event designer and PR consultant as well as doing freelance work for publishing houses and agencies.
What’s the point?
Our first impulse is a desire to understand. Wanting to know what our clients feel, what their competition looks like, how target groups are structured, which communications options result from this constellation.
Suitable communication needs both a concept and content. We work analytically as well as pragmatically. We stand at our clients’ side offering support and advice. However, some people probably might get our mission and profession wrong: this is mostly the case, when they understand public relations and communication based on sound contents to be only tools subordinated to marketing services. Instead, they represent an independent expertise within modern corporate communications.
Social media newsroom
One thing is sure, no one can turn back the clock regarding the new media, even if one feels that they will not pay off for sure in any case. Their use has become commonplace. This is why we believe in the Social media newsrooms as a basic instrument of public relations.
It is suitable for profiling, positioning, anchorage topics, campaign management and involvement of target groups. The newsroom can be seamlessly integrated into existing web-sites or serve as stand-alone central platform.
Thinking big and starting off small
Since we do not manage a large apparatus, we do not have the necessity of working at capacity. Our advice is independent and we are free to decide which of the measures we recommend should be realized, when necessary, by which network partners.
Due to our lean organization and networking partners we are well-equipped to take care of SMEs or start-up companies and grow with them. Project-based collaboration means a clear definition of duties, transparent expenses and tangible results.
Corporate Book & Corporate Heritage
As journalists, with historical and scientific background, we can build sophisticated publishing projects and may also implement cross-media. On the occasion of company anniversaries or special projects such as customer gifts, recruiting / employee loyalty, brand building and brand management, corporate books are a favorite instrument of PR and corporate communications.
In & Out
We also help in other ways: By transferring your PR projects into Germany, Austria and Switzerland. Looking for a local partner to handle your PR and publishing projects? Voilá and here you go!
